August 6, 2015
What do a photographer, commercial printer, and sign printer have in common? They all have a need to accurately communicate color. When they carry out this objective consistently and accurately they are providing a high level of value to their clients and increasing the efficiency of their business. Reproducing color accurately is a complicated process, […]
May 28, 2015
Award-winning viewer automates luminance matching with color monitors Newburgh, NY, May 28, 2015: GTI Graphic Technology, Inc., the leading manufacturer of lighting systems for critical color viewing, color communication, and color match assessment, has donated a Soft View SOFV-1xiQ to Rochester Institute of Technology’s Printing Application Lab. The Soft View SOFV-1xiQ is an optimized viewing […]
January 27, 2014
The dictionary’s definition of generic is, “A product that is not sold or made under a particular brand name.” What is your definition of generic – lower price, lower quality, good enough, or does the definition vary depending on product category? For me, generic paper towels are fine but no way am I going to […]
November 11, 2013
Bob McCurdy, GTI’s Vice President of Sales and Marketing talks to WhatTheyThink.com’s Cary Sherburne about the future of soft proofing. He also discusses GTI’s Soft View SOFV 1x1Q a desktop soft proofing system that provides accurate color comparison between a computer monitor and a hard copy proof or print. Watch the video below or on […]
October 9, 2013
ISO 3664:2009 D50 compliant large format vertical viewing system to be featured at SGIA Show GTI Graphic Technology, Inc. the leading manufacturer of lighting systems for critical color viewing, color communication, and color match assessment has announced its new Vertical Wall Viewing System. GTI’s Vertical Wall Systems provides an ISO 3664:2009 D50 compliant large format […]